With the development of China's market economy and the continuous increase in economic income, the competition in the liquor market has become increasingly fierce. Under the stimulation of competition, the quality and appearance of products are particularly important. In terms of packaging, the packaging of domestic liquor industry is relatively traditional, and the color matching is similar. This will not be able to meet the current era of advocating individuality. So, packaging design will also push away tradition to meet the needs of more people.

1. When designing a wine box, the use of text and color should be relatively appropriate, and colorful colors should not be used to highlight the product. It is best to control within the range of three to five colors. We can pay more attention to the graphics, text, and color of packaging, striving to pursue consumers' psychological demands and visual impact.

2. The awareness of anti-counterfeiting labeling needs to be strengthened. In today's chaotic market and difficult to distinguish between genuine and fake products in the business world, it is necessary to continuously strengthen the technology of anti-counterfeiting labeling, timely improve anti-counterfeiting technology, effectively curb the emergence of defective products, and avoid consumers' impression of defective products damaging the health image of enterprises.

3. The selection of packaging materials should be based on the characteristics of the product. And attention should be paid to the safety and hygiene of the materials, as alcohol is an edible product, so the selection of materials is crucial. While considering costs, it is also necessary to pay attention to the impact of packaging materials on the environment, and try to attract customers with a "green, healthy, and cost-effective" product concept.