For a company, promotion is a very important marketing method, and choosing which method to use for promotion is also a question that the company needs to consider in its business process. Among the various promotional methods, picture books are the most common and crucial one. Below is a detailed introduction to the details that should be paid attention to during the printing and production process of promotional brochures.

A promotional brochure not only emphasizes its practicality, but also its aesthetics. The overall appearance design should be as indirect and generous as possible, and some printing processing techniques such as lamination, sanding, etc. can be used to enhance the delicacy of the brochure. Although it may increase some costs, the promotional effect achieved is definitely much greater than that of an unprocessed brochure.
The brochure mainly plays a promotional role, so it is necessary to have a detailed understanding of the enterprise, understand the relevant brand culture, and incorporate the connotation of the enterprise into the content of the brochure.
When designing, it is important to keep the content of the brochure as concise as possible, as having too many pages can give the impression of being cumbersome. Therefore, it is best to keep it within 10 pages.
When designing, it is also important to make the language in the promotional brochure as concise as possible and enhance the image effect, which can save a lot of unnecessary descriptive work. Customers don't have to spend a lot of effort reading text while watching, they can capture the information they want through pictures.
It is best to use color printing for promotional brochures, as many products have colors. Although using black and white can enhance the sense of luxury, it cannot fully express the characteristics of the product and may also result in the loss of customer sources.